Matthew Okin — Award-winning, visionary global design manager with extensive agency and client-side experience creating innovative brand solutions for a wealth of consumer products in the prestige and mass categories. Adept at understanding consumer and brand team desires and translating them into iconic, enduring designs that deliver measurable results. Praised for drawing on proven problem solving strategies, excellent interpersonal skills and a unique background of structural and graphic design to successfully lead cross-category, cross-cultural teams.
1998 to 2014 Instrumental in evolving the Dove brand from bar soap to leading cross-category global beauty brand. Created the Dove DNA for global design guidelines with a consistent vision that allowed for category and regional adaptations. Oversaw the redesign of all Dove products across multiple categories worldwide while managing a design budget of $8MM.
Career Highlights Prior to 1998 My training in the prestige fragrance and cosmetic categories along with my extensive experience in both graphic and structural design across categories that also include food and beverage and personal care has given me a unique and valuable perspective in elevating brands for a wealth of consumer products. I have worked with some of the world’s most acclaimed brands, including Ralph Lauren, Colgate, and Ponds. I have helped them reach the top of their categories through innovative, iconic, and lasting design solutions. A selection of brands I have worked on:
